Why the iPad?

The first thing people say about the iPad is why does it not have $FEATURE?

Why? It’s about the software and experience.

That’s what people miss. Was the iPod a phenomenal device on it’s own? No. Was iTunes the best MP3 album software? No. Did the two, plus the store, create an incredible vertical experience? Yes.

This is what other companies miss. The Microsoft Zune HD is an awesome device. Not allowing people to activate for two days and then gimp software? Not good. Sony eReaders are slick. Is the book buying experience good? No. You need to make the total user experience seamless.

I know the iPad is not for everyone, and you can bet Apple more than understands that. They are selling a device to people that never bought a netbook, don’t know what a smartbook is, and suddenly “realize” they want an easy to use mobile device. They are selling a device to people that have an iPhone that want just a little bit more. They are not selling the device to people that remove Windows from their netbook and immediately install Ubuntu.

The last said…. I still may get an iPad.

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